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Chapter 3 Planning Space - Exhibition Planning and Design: Writing with Thread

Other fun display items include ladders, tool boxes, drawers, kid chairs, boxes or crates, racks, and three-tier stands. Two examples include Urban Outfitters and Anthropologie. Browse their locations or simply their social media feeds especially Instagram and Pinterest. You might just find the ultimate decorative pieces for your booth in the process. Sometimes, the items you need are right in front of you — they might be gathering dust in your home or the home of a family member. Or, consider bartering for materials: Visit some other vendors before the show starts and see if they have any items you can trade, or even borrow, for the show.

Also check with show organizers to see what materials they may have on hand to lend out or rent. Leave no big box store unturned. You also want to ensure you revamp your section often, so that it looks visually appealing at all times. Melissa Gonzalez offers an important reminder: Don't overstock the shelves. When it comes to choosing which items to display, you want to ensure you pick your strongest elements that best position your brand. Think about the comfort of your guests as they shop your booth and how getting them to interact within your environment can keep them more engaged, as well.

With the right displays, ambiance and customer support, consumers will be less likely to leave empty handed. With this in mind, here are some ideas to increase your chances of attracting and engaging customers. Both Andrea of Got Craft? As tempting as it is to scroll through your phone or browse on your laptop, step away from these distractions, make contact, and welcome everyone who steps up to your booth.

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This ensures browsers and potential shoppers know that you're available in case they have any questions. Tip: When possible, stand behind your display or near it. Standing in front of it not only blocks it, but can be intimidating for people trying to approach your booth.

Make sure you have proper signage at your booth, and clearly indicate your tagline if you have one , the URL for your online shop, and your social media handles and hashtags. Unique pieces create conversations and people loved to stop and take images, which is great for spreading the news!

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If you want to encourage people to hang around and stay engaged on social media, try setting up a makeshift selfie station. You can also create a frame out of cardboard, to serve as a selfie prop. Whether you use a wall or a frame, make sure your URL, hashtags, and social handles are clearly incorporated. Drive people to your social media channels and encourage them to snap and share a picture of their new purchase by giving branded bag stuffers to all customers.

This way you can continue engaging your audience by sending emails that feature your story, exclusive deals and styling tips, and announcing your next destinations so that your fans are always in the loop. Tip: Use emails as a way to engage your followers by recounting and explaining what goes into making your handmade items, or the adventures of scouting for the perfect vintage collection.

Content is king, both during and after the show. Melissa Gonzalez recommends a fun way to ensure you gather customer emails and keep it interactive on-site. Promote an on-site contest or giveaway, where shoppers simply need to fill in their email address or sign up for your newsletter, for the chance to win a gift card for your store or a gift basket filled with your products. Winner s can be announced at the end of the day, every hour, or even via email another way to keep the conversation going with your customer going. Remember that your booth is a gateway to your brand and your online shop, so make every detail count.

Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify. Email address. Your store name. Create your store.

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Search Now. Join , entrepreneurs who already have a head start. Archived from the original on 13 November Frankfurt Book Fair. August 24, Archived from the original on 18 July Archived from the original PDF on 5 October Retrieved 16 January Archived from the original on 10 June Cologne Trade Fair. October 7, Archived PDF from the original on June 4, Retrieved December 30, Consumer Electronics Association. January 10, Archived from the original on January 26, Retrieved January 13, The Jakarta Post. Retrieved 23 May CS1 maint: archived copy as title link Retrieved January 24, Archived from the original on 18 June National Association of Broadcasters.

March 11, Retrieved March 12, Archived from the original on October 25, Retrieved September 10, Archived from the original on 6 November Archived from the original on 16 February National Shooting Sports Foundation.

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January 26, Retrieved October 20, Archived from the original on 22 January Retrieved 1 March Retrieved 29 October Business and economics portal. Video game trade shows and conventions. Categories : Trade fairs.

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